The Rise of a New Fashion Star and the Return of a Loved New York Brand

Here's a fun fact about fashion: The London, Milan

Paris fashion weeks precede New York Fashion Week. 

Why is that? A: Helmut Lang, to be specific

 NYFW was wrapping up the European runway trip in the late 1990s.

 made the decision to launch it early, and the rest of the business did the same.

His influence, both then and now, was much wider.

Things like trousers and parkas were merely garments before Helmut Lang.

All of this is to suggest that Helmut Lang's name once carried a great deal of weight